Trends in LED Display Market

Let us start by saying that we are living in the new world, and this new world is defined and designed by Science and Technology. Look around and you will see transformations by technology. We all have an LED TV, a phone that boats of an LED display screen and the latest kid is the LED screened watch.

What is an LED display? Well…..LED stands for Light Emitting Diode. They are the next big thing on the block after LCD and provide extra clarity, brightness and durability.

Today I am going to introduce you to a new Trend- a LED Video Wall

An LED video wall is a large format digital display .ultra-bright, crystal clear, vibrant & flexible module based solution. LED Videowalls are mostly used by companies for various purposes in peripheral of advertising & communications..

DOOH (Digital Out Of Home) said to be future of advertising or rather content driven marketing. LED videowall is without a doubt biggest medium present in DOOH currently.

The trend had already picked up pace & there has been an increase in the need for LED video wall solutions provider, because we see growth in LED trends.

There are certain trends that help the growth of LED displays other than their use for advertising/communications/branding-

1.  We see an increase in demand for LED display screens as people have become tech-savvy & content is becoming digital.

2.  Many brands are using LED display for communication or advertising to fit their dynamic need that requires frequent updation

3. The Indian LED video wall solutions provider has revolutionized the market of LED products. They have now introduced the best quality products in the LED technology that stands at par with foreign products.

4. The market is shifting from LCD/Static displays to LED displays with variety of shapes

5.  Indians are now working towards a greater development by integrated use of software that works well with LED hardware.

Indoor LED Displays For Airports

We are living in the time of revolution, evolution, and change. Advertising is changing from conventional to digital, all mediums trying to digitize itself, newspaper becoming e-newspaper, TV commercials are shifting on YouTube. Out of Homes is no exception, Digital OOH is becoming DOOH. Airports are one crucial advertising point where you get attention of cream crowd, people who can make decisions

Why beautify advertising at airports with the help of Indoor LED Displays?

The answer lies in the question. Airports are the gateways that connect us to the world, the waiting time for each traveller is longer than it will be at bus or train station. As airports are luxury in country like India, to attract viewers the advertising has to be unique. How can an LED display be used indoor? What is its purpose, and who will benefit?

An Indoor LED display at airports can be used to advertise & inform. Vital piece of information such as flight scheduled, delayed flights, navigation etc. can be displayed on LED Indoor display. Advertising at airports are nothing new in fact for high end brands is prime point. The display screens can easily be used for attracting on-screen an ad as various content formats such as HD images, videos or animations.  Further, LED indoor displays can bring uniqueness along with vibrancy; LED indoor architectural displays in shape of oval, curved, sphere, and cylinder can be used.

The duty free shop today uses an LED display for featuring its products. It is a win-win situation. The airport earns the revenue, the people buy branded and original products at a reduced price form these shops and get entertained in the waiting lounge. For e.g. Xtreme Media has carried out a project for Mumbai International Airport T2 consisting indoor architectural displays including concave & oval LED displays at duty free area.

Where You Can Use Outdoor Led Displays- The Latest Trends Setters

We are living in digital era which has its own trends and trendsetters. The new trends are connected to technology in some or other way. Digital OOH is the latest trendsetter that is taking over market & changing the face of OOH.  Look around and you can spot a multitude of displays used for advertising or sharing public information. If you still are wondering, where you can locate an outdoor LED display other than your TV let me help you. 

I decided to take a self-awareness adventure and explore all the places near me to spot an outdoor LED display; you will be surprised to realize how commonly they are used nowadays. Here are my findings.

The Mall Near Me- The outdoor LED displays was quite cleverly placed in the mall, especially at the entrance and exit. Outdoor LED displays are usually seen on mall’s glass façade & indoor LED displays are seen at POP. People walking past the mall could even notice them. Making these large digital screens the best source of advertisements. People turned their head to see the colorful display at least once.

My Metro Station- The moment I got down at my station, there it was a large LED display screen telling me the schedule of my train. These LED screens have now replaced almost all the old-fashioned ways of announcements and advertisements in public places.

In My College- Well what can I say, when I entered my college all that my eyes could see were the glimmering lights of the outdoor LED display screen telling me the name of my favorite band. My college decided to install an LED screen to make our fest a top-notch event.

There I realized Outdoor LED Screens are here to stay for really long.