Tuesday, 29 November 2016

Advantage of digital displays over static boards

The whole game of converting footfalls to a mall to customers is done by the brand which manages to grab the maximum number of eye balls. The consumer walks in with the intent to buy and the only thing that can lure him to spend that extra buck is by showcasing your product the best possible way to him/her.  Amongst the crowd there are lot of impulsive buyers who have an extra budget for the products which tickle their buying instincts. Especially talking about the Indian market and the malls situated in the major cosmopolitan cities do incorporate digital signage systems to serve the purpose of way finding to Advertising all which boils down sales and these are mere gizmos which enable the shopkeepers to pull the consumers down the funnel by accelerating the buying cycle.

LED Displays prove to be more effective than the static bards as the digital display boards do have many advantages over the static ones such as they can show a video rather than a static image which can engage the user more comparatively. These devices are commonly known as LED Video Displays.

Secondly, even if the LED Display is showing an image it will have a better appeal because of the lighting and colours that it can bring to life.


LED display screens can be changed and updated from anywhere with the help of technology.  This is very handy when it comes to changing the content or updating the content on the signage board. Unlike the traditional static boards incur a lot of printing cost as well as resources in terms of efforts, time, man power and cost. The aforementioned reasons are convincing enough reasons why people are shifting towards a more attractive and a more economical solution for the long run. Hope this blogs proves to be helpful for the ones who are looking to choose for a better marketing tool which suites their tenacity better.

1 comment:

  1. The digital display boards makes digital advertising more emphatic and useful in the advantal era of advertising. The article is enriched with full facts and figures and the video linked is relevant to the topic.

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