Digital Signage and its Evolution

Right from the beginning of the digital era had started be it simple led panel displays to seven segment display all these displays were used to signal or communicate to one or a wider audience. Right since that age digital signage technology has come a long way, nowadays we have LCD displays being replaced by even low power consuming LED displays with better visual quality adding to the appeal of the messages which has to be conveyed. Also people who had a fixed sign boards to display their logo for the branding purpose so that the brand will be able to make a mark on the minds of their potential customer and this was the period when people started to use custom mad light tubes showing the business logo. We may be able to find such pieces of art in the cosmopolitan cities in India and in abroad as well. The seven segment displays which were used both for the number as well as the alphabets made it really easy to use this technology for the match scoreboard for example.

However, there has been drastic growth of innovation in the way digital signage boards are being leveraged by the marketing companies, corporate houses, commercial complexes and shopping malls. For those who are wondering about what impact the applications of digital signage can bring to their business? Following are some of the ways in which digital signage technology is making a difference and is making life easy in many ways. For example the Morden days billboards and hoardings that we witness are utilizing the signage technology to the fullest by using rich media more than just images and posters to convey the message, be it information in the form advertisements or announcements is now conveyed more effectively. With the help of videos and animations more amount of information can be conveyed in a short amount of time. This was just one such example of the applications of digital signage. One can very well imagine the uses and the opportunities which lay in future prospects when it comes to use of digital signage technology. Xtereme-media.in is one such firm which is contributing to this change and has taken steps towards modernization of nations across India.