Advantage of digital displays over static boards

The whole game of converting footfalls to a mall to customers is done by the brand which manages to grab the maximum number of eye balls. The consumer walks in with the intent to buy and the only thing that can lure him to spend that extra buck is by showcasing your product the best possible way to him/her.  Amongst the crowd there are lot of impulsive buyers who have an extra budget for the products which tickle their buying instincts. Especially talking about the Indian market and the malls situated in the major cosmopolitan cities do incorporate digital signage systems to serve the purpose of way finding to Advertising all which boils down sales and these are mere gizmos which enable the shopkeepers to pull the consumers down the funnel by accelerating the buying cycle.

LED Displays prove to be more effective than the static bards as the digital display boards do have many advantages over the static ones such as they can show a video rather than a static image which can engage the user more comparatively. These devices are commonly known as LED Video Displays.

Secondly, even if the LED Display is showing an image it will have a better appeal because of the lighting and colours that it can bring to life.

LED display screens can be changed and updated from anywhere with the help of technology.  This is very handy when it comes to changing the content or updating the content on the signage board. Unlike the traditional static boards incur a lot of printing cost as well as resources in terms of efforts, time, man power and cost. The aforementioned reasons are convincing enough reasons why people are shifting towards a more attractive and a more economical solution for the long run. Hope this blogs proves to be helpful for the ones who are looking to choose for a better marketing tool which suites their tenacity better.

LED video walls the in thing gizmo to grab eye balls

Speaking specifically about the LED video walls they big wall size screens which play rich media especially ads and commercials of new product launches or plain branding. In a short span there is lot of communication that can happen with the help of videos one can do branding as well as throw offers to the consumers. The high end graphics adds a classy touch to the brand and increases its market value and the offers on the other hand influences the customers to buy the products. If you are planning to purchase an LED Video Wall in India following are some of the facts that one needs to keep in mind.

What is pixel pitch

Pixel pitch is the physical distance between the pixels in a digital video wall screen. The less the

distance between the pixels the better is the clarity, else the video might look pixelated. The pixels

pitch is measured in ppcm or pixcel per inch.

Water proof or whether proof:

Make sure before you purchase you have a close look at the specifications waterproof does not necessarily mean that the video wall is weather proof. Generally in case of indoor applications such as the one to be installed in malls the waterproof will suffice to the requirements for outdoor applications we recommend having a weather-proof digital signage video wall. 

 The structure of the video wall hanging should be strong and most important thing is to have the wall mounting proper as it needs to durable enough to hold the video wall for the long haul.

LED video walls are any day better than the  LCDvideo displays in terms of weight, power consumption, pixels density and the overall media experience. 

Notable features in Digital Signage

The end customer can only image how much artificial intelligence goes behind the big wall of consumable rich media which is fed to millions across the globe. The audience is mesmerized with the overall viewing experience but hardly does anyone pay attention to the brains of enabling these systems work in synergy to actually bring about sales figures.

In the Digital signage business the digital signage software is a separate service that is provided by few distributors who have created smart soft wares which are easy to use and enable to execute marketing campaigns in a user-friendly way. They have patented this software and now have started providing these software licenses to the advertisers as SAAS (Software as a service). By SAAS this means that this system work on a subscription model which a best practice as this proves to be cost effective to the advertisers and they can have a good balance of income and expenditure by avoiding the heavy setup cost of these systems. From an advertisers perspective one should know the basic difference from the less technical side we can say that the cloud signage system is less expensive as it uses shared resources such as servers and IT infrastructure on the other hand the if you subscribe for the server digital signage service it’s a bit expensive but is more secure as it operates in a private network unlike the cloud. This takes us to the various digital signage display applications which are now used in movie theaters to airports and railway stations for the entertainment of the audience in these areas and also providing them with important information, commercial applications. In all the aforementioned applications there is heavy use of media processing software for video, audio, images graphics etc. There are customized digital signage media player options available for android and windows which brings its control to the fingertips. 

3 ways to use digital signage for brand building

In this era of technological innovation where social media has become such an influential factor of the buying cycle, every brand is working towards leveraging the online brand interaction and converting it to sales. There are new features such as Facebook and Twitter live streaming which enables the brands to build an emotional connects with the audience and what can be much better if this is done in a massive scale and air it anywhere across the globe on big digital signage screen. Digital signage companies in India are caching upon the opportunity to install these smart walls across the streets of high-end cites in India.

One such example where these digital signagedisplays are already into practice is the film industry when they use it for the promotion of the movies. It creates an emotional connect as the movie stars interact with a huge audience with the help of twitter and Facebook live streaming features which helps strike the emotional chord and hence reflects on the sales of the tickets for the movies. Streaming to the comfort of the handsets compared to live streaming in big screens publically makes a lot of difference. The central control for digital signage enables the advertisers to have complete control over the content which is displayed on the screen from anywhere in the world. This new age technology is not only limited to one particular industry this has a game changing effect on the some of the big businesses such as the banking industry and corporate sectors. For the banking and corporate sectors it is a gizmo which enables create awareness about the latest launched schemes and interest rates announcements. When a brand uses these mediums for interaction with the audience it leaves an impression on the customers that this bank uses the latest of the technology for marketing and this can also be true for the use of technology in the banking services as well. This is how the use of digital signage actually affects the overall branding of a company. These are enough reasons why a brand should gear up their game against the brutal competition of eyeballs in the business space. 

Applications of Indoor LED Displays and LED Video Walls.

Indoor LED displays have a wide range of applications and can be used in different ways according to the scenario. This blog outlines the various indoor applications and implications of the indoor LED video Displays. We will see all the different scenarios one by one and we will explore the opportunities and how these gadgets are making our life simple and enhancing our standard of living and improving our quality of life.

Let’s begin with the means of transport majority of the population in the cosmopolitan cities use in their day to day life. The reason why we are choosing a metro station first is knowingly or unknowingly these gadgets are making a difference in our day to day life without us noticing their contribution. So the first thing when a person enters the metro station is looks at what time is the next metro arriving?? Or in other words it how much time is remaining to the next metro to arrive People being in a  hurry do not realize that how chaotic life would be without  these signage and how many people would still keep wondering about these details. So even before entering the metro station we have already made use of the LED screens displaying the timing of the metro in the metro station. Side by side many advertisers are know that where they need to be present to get an impression for their brand and use this chance to connect with the customers using the metro service. Apart from just displaying the train timings , there are many other uses and applications such as showing the commercials and the ads to the passengers while they are sitting idle either waiting for the metro train or while they are travelling in the metro. While people waiting in the metro station, to grab the attention of maximum number of people, brands are now moving on to huge indoor LED video displays which magnifies not only the image or the graphics/video but it also magnifies the appeal and affects the whole branding campaign affirmatively. Similarly, in the airport the applications and basic needs for indoor LED displays remain more or less the same, however, using them to their fullest potential lies in the creativity of the marketer.

Advantages of LED Display solution over hoardings

In this blog majorly will be looking at three major areas which proves that led display solutions, led video wall solutions prove to be the best solution and the most innovative solution for a wide variety of application

Firstly we will be shedding light at how the back end soft wares are making led video wall solutions more relevant. Following are some of the reasons because of which we can justify that the software is the brain of the digital Signage and because of this software we are able to display various content formats such as images, slideshows or videos etc. on the digital displays.  Software which include media players which decode the codex of the various file formats also enables us to schedule the media according to the requirement of the advertisers.  For example latest consider the scenario of mall; for example, there is one big LED display for which multiple brands are bidding to show their advertisements, in that case we can schedule all the advertisements or offers to be shown on a time sharing basis. Software enables the advertiser to have complete control to update and/or change the ads from any remote location at any point in time. This kind of flexibility was not available in the traditional static display boards. Scheduling is just one aspect, updating is the second and there are many other advantages such as the ability to showcase various content format as mentioned above, wherein one can show just a plane image it would be a slideshow or it could be a video, unlike in the traditional Display Board there used to be a flex banner which is printed on a Canvas and then it was backlit to make it more attractive. We have considered just the case of a shopping mall, however, led video wall have a variety of other applications across businesses such as its implications in the stock exchanges, in the airport, railway station, metro stations, wedding events, corporate events, award shows, fashion shows etc.  It is very evident that these software are making life easy for the advertisers for the people who want to broadcast the information to wider audience. The software is made user friendly and handy so that its easy to operate these digital video wall solutions at source. Some of the advantages the traditional flex banners had was that they will suitable for any weather but the good news is that even though these led video solutions are made using cutting edge innovative electronic technoplogy, they have taken case that these devices are durable enough to withstand the heat , the cold, the rains and all other such adversities that nature could throw at them. Yet there is a misconception to a larger audience that since the LED display solutions is made of Electronics it might be less durable and more susceptible to wear and tear and damage when it comes to bad weather and outdoor applications. However, the industry has already taken care of these aspects and has provided more than enough care and protection to this outdoor LED wall videos and digital Signagesolutions so that they are weather proof, rainproof and more long lasting as compared to the static digital Signage displays used earlier.

Applications of Indoor LED Displays and LED Video Walls.

Indoor LEDdisplays have a wide range of applications and can be used in different ways according to the scenario. This blog outlines the various indoor applications and implications of the indoor LED video Displays. We will see all the different scenarios one by one and we will explore the opportunities and how these gadgets are making our life simple and enhancing our standard of living and improving our quality of life.

Let’s begin with the means of transport majority of the population in the cosmopolitan cities use in their day to day life. The reason why we are choosing a metro station first is knowingly or unknowingly these gadgets are making a difference in our day to day life without us noticing their contribution. So the first thing when a person enters the metro station is looks at what time is the next metro arriving?? Or in other words it how much time is remaining to the next metro to arrive People being in a  hurry do not realise that how chaotic life would be without  these signage and how many people would still keep wondering about these details. So even before entering the metro station we have already made use of the LED screens displaying the timing of the metro in the metro station. Side by side many advertisers are know that where they need to be present to get an impression for their brand and use this chance to connect with the customers using the metro service. Apart from just displaying the train timings , there are many other uses and applications such as showing the commercials and the ads to the passengers while they are sitting idle either waiting for the metro train or while they are travelling in the metro. While people waiting in the metro station, to grab the attention of maximum number of people, brands are now moving on to huge indoor LED video displays which magnifies not only the image or the graphics/video but it also magnifies the appeal and affects the whole branding campaign affirmatively. Similarly, in the airport the applications and basic needs for indoor LED displays remain more or less the same, however, using them to their fullest potential lies in the creativity of the marketer.