How Restaurants and food chains can utilize digital menu boards?

Digital signage, a cloud based solution is leading display technology that is surpassing all other display formats in the market. In hospitality industry especially, QSR’s are using this technology at it’s best in the form of digital menu boards. 

Digital Menu board is extended software of digital signage that overcomes the hurdles of many conventional menu board display formats such as flex board, pamphlets, laminated menu boards or chalkboards.  

1.       Show off your tasty dishes

They say the best formula for successful restaurant is its aroma that attracts customers to try your outlet. The little known fact is impressive presentation of food items also brings the urge for viewer to try your dish. Digital menu board is web based software solution that supports various file formats such as images, text, flash animation, videos etc. HD images of well garnished dishes or a commercial video is an excellent way to allure customer.

2.       New recipes every day or changing prices - Keep it Moving

Menuboards are subject to dayparting in restaurant industry as menu for breakfast, lunch and dinner is different and it varies every day. This is the reason digital menu boards prove to be much more effective than any other formats. Also once you print your menu card it becomes costly affair to change the details every time the prices changes or you add any new dishes. Digital signage software practically digitizes your menu card and the task is easy enough as you can create or edit the layout of menu card easily. Just one publish button and changes are activated through one click

3.       Don’t just show Menu items…there is room for more!

Digital signage software allows you to divide your screen into multiple regions so you can show the current offers in format of scrolling ticker. While your menu card items can be displayed in one portion, images or videos can be played in other.

Digital Menuboard effectively merge the benefits of having a digital menuboard and digital signage. Another way to look at digital menu board is as a revenue stream especially in QSR’s. One region on digital signage screen can easily show promotional content for the brands associated with a restaurants hence revenue through ad space selling is added advantage.

Availing Benefits from LED Video Wall

Why you develop advertising / promotional campaigns? Isn't it to garner attention and recognition from your target audience? Along with content the medium plays major role in terms of reach and delivering the right message. In today’s world when everything is going digital, LED video wall brings out the best in advertising. 

Here's how to get the best results. 

 Use High Contrast and Brightness

Advertising been known for using bright colors and visual techniques because that’s what attracts the viewers in short span of attention. LCD video walls are LED backlit displays which affects its abilities to provide high contrast, bright and clear picture. LED video wall is made up of true color technology hence it provides high contrast, brightness and high resolutions; as a result the output is vivid, bright and catchy. 

Choose Suitable Shape and Size 

When you want to create out of the box display with long lasting impact LED video wall in innovative shapes or unusual sizes work the best.  LED Videowalls are seamless i.e. bezel free as a result any shaped or sized LED wall will look like one seamless display. You can hook a large audience as your content becomes interesting and is seen clearly from long distances too. Make your content presentation memorable with HD images, flash animations, and live feed from sites like twitter or videos. Scale this mantra of perfect content on right LED display to any form or size for greater flexibility and use, such as, oval, pyramid, cylinder and cementric shaped LED display.

For example, you can embed interactive LED display solution into custom furniture or large architectural structures.

Software Back-up

Further, XM software designed for LED display is user friendly & can bring the variety of integration in terms of content to be displayed.

Simple Display Setup

Processors of video walls supply a consistent format of signal output. This eliminates the need of saving adjustments of unique inputs such as phase, position, or size for varied signal types related to each display. Management of input multiple formats across common format of output simplifies integration. After all, you need to configure the display for single refresh rate and resolution. Display driving at native resolution maintains best quality of images avoiding unnecessary or inefficient scaling within a display.

Since, LED display solution can present large amounts of information and makes it readily available to the target audience; it is rapidly gaining popularity in educational institutions, hospitals, exhibitions, banks and commercial buildings.